The Left Field Way

A Coffee Break Might Be the Most Productive Thing You Do Today

Creatives are notorious for struggling to take time off. They pride themselves on their work ethic, their side hustles and their ability to increase output despite the negative impact on nearly every other area of their life.  Perhaps you’ve missed friends’ birthdays, been late for special dinners, or become a constant source of irritation for […]

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B2B Copywriting Advice

The Shift From Content Production to Message Precision for B2B Companies

The way we discover products, services and companies is changing, so your b2b copywriting strategy really needs to keep up. If your current approach is to publish 2-4 blogs per month, usually around the 500-600 word mark, all focusing on a single longtail keyword, you need to rethink your approach. Stop thinking in terms of

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