The Left Field Way Archives

Pinterest is a numbers game: treat it like a search engine, not social media

I’ve been experimenting with Pinterest for Left Field recently, and after three weeks of consistently publishing, my account has gone from essentially nothing to around 4K monthly impressions. Small fry, but I’m pleased with this progress. It’s important to put that number into context: three weeks is very early days on Pinterest. I don’t have

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A Coffee Break Might Be the Most Productive Thing You Do Today

AD: This post contains affiliate links. If you click a link and buy something, I may receive a small commission from the retailer, at no extra cost to you. Creatives are notorious for struggling to take time off. They pride themselves on their work ethic, their side hustles and their ability to increase output despite

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As a freelancer, should I write a business plan?

The short answer? Yes. You should write a business plan as a freelancer. If you’re serious about making a career as a freelance writer, it’s worth treating your freelance business like a business from day one. And that doesn’t mean you need a 50-page document, a PowerPoint presentation or a meeting with the bank manager.

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The Shift From Content Production to Message Precision for B2B Companies

The way we discover products, services and companies is changing, so your b2b copywriting strategy really needs to keep up. If your current approach is to publish 2-4 blogs per month, usually around the 500-600 word mark, all focusing on a single longtail keyword, you need to rethink your approach. Stop thinking in terms of

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A woman reviewing and writing on documents at a wooden desk in an indoor setting.

Proofreading 101: Common Mistakes and How to Avoid Them

We’re always on the lookout for tips that help us work smarter – and that includes polishing our words to perfection. So we invited the expert team at Full Proof to share their insights on the art (and importance) of proofreading. Whether you’re a freelancer, a business owner, or just someone who wants to sound

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Explore the vintage charm of a brick-lined alleyway in Manchester, England, showcasing urban architecture.

The Perks Of Being a Freelance Copywriter in Manchester

One of the perks of being a freelancer is that you can do your job from wherever you feel most comfortable and happy. Location is everything when it comes to happiness and mood, so it makes sense to put down roots in a place that makes you feel energised and productive. While some will use

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A woman stands inside, viewing an inspiring mood board, under hanging lights.

Content Marketing for Interior Designers: Popular Strategies

The challenge of capturing the essence of your creative work on a webpage is always going to be an uphill struggle. Interiors are three-dimensional and dynamic spaces. While video can help you to explore spaces, you’re still presenting this on a flat screen. This is why content marketing for interior designers is so important. Your

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Webinars, Resources And Online Courses: January 2025 Round Up

We tend to put a lot of pressure on webinars and other free resources. It’s common to expect endless insight and the equivalent of a three-year degree course condensed into a 90 minute presentation. If you’re heading into a webinar expecting to emerge as an expert on the topic, I think you’re doing it wrong.

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Person writing in a notebook with a floral ceramic mug on a wooden desk.

5 Reasons You Absolutely Shouldn’t Hire Me As A Copywriter

A huge part of staying active in this industry for so long comes down to being able to trust your instincts. At the start of my career, if anyone wanted to hire me as a copywriter, I would say yes immediately. I would say yes to everything with the dogged determination of someone who has

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A woman in silhouette stands by a tranquil lake during twilight, evoking peace and solitude.

Coping With A Quiet Period As a Freelancer

My work has fallen into a comfortable rhythm recently, and for that I am incredibly grateful. Rather than always being oversubscribed and working weekends to manage demand, I’ve enjoyed a consistent and easily managed workflow lately. That said, I know a thing or two about coping with a quiet period as a freelancer. I know

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