The way we discover products, services and companies is changing, so your b2b copywriting strategy really needs to keep up. If your current approach is to publish 2-4 blogs per month, usually around the 500-600 word mark, all focusing on a single longtail keyword, you need to rethink your approach. Stop thinking in terms of […]
The Shift From Content Production to Message Precision for B2B Companies Read More »
AI has been sold as the solution to all productivity issues. It can help a one-man-band achieve the same level of output as a full creative team. You no longer need to hire that accountant/designer/writer/strategist/marketing team… because AI can do it all and more. I have a few issues with this stance. And it’s something
Why Relying On AI Could Tank Your Productivity Read More »
The theme of 2025 may well be defined by the proliferation and popularisation of therapy speak. We’re all now painfully aware of our attachment styles, our love languages, and we’re more confident than ever calling out gaslighting in love and in life. “Boundaries” is another term that is thrown around with careless abandon, often without
The Power of Boundaries During Busy Season: Protecting Your Time in Q4 Read More »
Got tech guilt? I hear ya. I will avoid upgrading my phone for as long as possible. I’ve put up with glitchy software, poor network coverage and even a smashed screen. So, when my current phone reached the critical point of no return, I knew it was time for an upgrade. Obviously I’d be buying
Raylo for small businesses: Review and discount code Read More »
In the tech sector, remote work has grown in popularity over the past few years, giving workers freedom and the chance to work from any location. However, this shift to remote employment has also brought to light the particular difficulties that women experience in a sector that is predominantly masculine. Companies need to emphasise diversity
The Impact of Remote Work on Women in the Tech Industry Read More »
As a professional fitness copywriter, I’ve learned a lot about what works and what doesn’t when it comes to website copy. In this article, I’ll share some of the most important lessons I’ve learned, including tips on how to write effective headlines, create persuasive body copy, and use Call-to-Actions effectively. I’ll also include some examples
10 Things I’ve Learned as a Pro Fitness Copywriter Read More »
I only remember one writing exercise in high school. We had to pick a passage from a book (I chose To The Wedding by John Berger) and then extend it. We had to step into the shoes of the original author, adapt their vocabulary and mannerisms and try to imagine how they might finish the
How to Write In Another Person’s Voice Read More »
As a WFH veteran, I have to say that I’m really enjoying seeing my friends adapt to working from home. You’re all worried about what you should wear, how often you should eat, if it’s okay to play with your pets. I’ve worked in some of the most distracting settings in the world, including on
Here’s What No One Ever Tells You About Working from Home Read More »
Common advice across the freelancing field is that focussing on freelance writing niches can help you to get ahead. The theory is this. When you take a jack of all trades approach to your freelance copywriting, you never really “specialise”. This means that you can’t build a reputation as “the one to watch” because you’re spreading your
Freelance Writing Niches: The Case Against Choosing a Niche Read More »
One of the biggest perks of being a full-time freelance writer and business owner is that I get to call the shots. I can decide which projects to accept and which to turn down. I also get to decide who I work with. And unlike if I was searching for a full-time job, I’m not
Tips for working with overseas clients Read More »
