Running a freelance business means there is always something you could be doing. Another client email. Another proposal. Another invoice. Another piece of work that was supposed to take an hour but somehow ate your entire afternoon. But sometimes, the most useful thing you can do for your business is step away from the day-to-day […]
Freelancing Side Quests: The Money & Finance Edition Read More »
In this guest post, the team at Rent A Therapy Room crunch the numbers behind working from home versus renting a professional room. Whether you’re just starting out or considering whether it’s time to move beyond the spare room, they explore the real costs of each option and what you should consider before making the
This week on the blog, we’re joined by digital marketing agency SplashSol who are sharing their expert insight into SEO for small businesses. If you’re looking for simple, practical ways to give your search visibility a boost, this one’s for you. Thanks for sharing your expertise, SplashSol! If you run a small business or work
SEO Wins Freelancers and Small Businesses Can Do Themselves Read More »
The way we discover products, services and companies is changing, so your b2b copywriting strategy really needs to keep up. If your current approach is to publish 2-4 blogs per month, usually around the 500-600 word mark, all focusing on a single longtail keyword, you need to rethink your approach. Stop thinking in terms of
The Shift From Content Production to Message Precision for B2B Companies Read More »
AI has been sold as the solution to all productivity issues. It can help a one-man-band achieve the same level of output as a full creative team. You no longer need to hire that accountant/designer/writer/strategist/marketing team… because AI can do it all and more. I have a few issues with this stance. And it’s something
Why Relying On AI Could Tank Your Productivity Read More »
The theme of 2025 may well be defined by the proliferation and popularisation of therapy speak. We’re all now painfully aware of our attachment styles, our love languages, and we’re more confident than ever calling out gaslighting in love and in life. “Boundaries” is another term that is thrown around with careless abandon, often without
The Power of Boundaries During Busy Season: Protecting Your Time in Q4 Read More »
Got tech guilt? I hear ya. I will avoid upgrading my phone for as long as possible. I’ve put up with glitchy software, poor network coverage and even a smashed screen. So, when my current phone reached the critical point of no return, I knew it was time for an upgrade. Obviously I’d be buying
Raylo for small businesses: Review and discount code Read More »
In the tech sector, remote work has grown in popularity over the past few years, giving workers freedom and the chance to work from any location. However, this shift to remote employment has also brought to light the particular difficulties that women experience in a sector that is predominantly masculine. Companies need to emphasise diversity
The Impact of Remote Work on Women in the Tech Industry Read More »
As a professional fitness copywriter, I’ve learned a lot about what works and what doesn’t when it comes to website copy. In this article, I’ll share some of the most important lessons I’ve learned, including tips on how to write effective headlines, create persuasive body copy, and use Call-to-Actions effectively. I’ll also include some examples
10 Things I’ve Learned as a Pro Fitness Copywriter Read More »
I only remember one writing exercise in high school. We had to pick a passage from a book (I chose To The Wedding by John Berger) and then extend it. We had to step into the shoes of the original author, adapt their vocabulary and mannerisms and try to imagine how they might finish the
How to Write In Another Person’s Voice Read More »
