The way we discover products, services and companies is changing, so your b2b copywriting strategy really needs to keep up. If your current approach is to publish 2-4 blogs per month, usually around the 500-600 word mark, all focusing on a single longtail keyword, you need to rethink your approach. Stop thinking in terms of […]
The Shift From Content Production to Message Precision for B2B Companies Read More »
I think it’s safe to say that no one has anything new to add to the WFH productivity hacks school of thought. I don’t care what your angle is, I guarantee you aren’t bringing anything new to the table. Seriously. No one cares if you’re “team full face of makeup” or “team pyjamas”. Your tips
How to use HARO (help a reporter out) for freelancers Read More »
I hesitated to write this article as I don’t want to seem like I have any answers. I don’t. No one does. All I can do is speak from my own experience. And today I wanted to write about practical steps you can take to support freelancers during COVID-19. We all need to look for
How to support your freelancers during the COVID-19 outbreak Read More »
A few years ago, I started seeing a therapist to help me deal with some confidence issues. One of the things that she quickly picked up on was the fact that I was completely unable to say that I ran my own business. And when you start a freelancing business, this is sort of essential!
10 simple steps to start a freelancing business Read More »
Hands up if you can’t help but click any and every article that starts with “Influencer has a meltdown because…” I’m right there with you. Their account gets suspended and they absolutely lose control in a very public setting. I think “get a real job” and then move on to the next bit of click
What business owners can learn from Instagram’s decision to remove “Likes” Read More »
What are the benefits of hiring a freelancer? And how can businesses make the most out of their relationships with freelancers? In this article, I share my experiences of working as a freelancer and explain why I believe the benefits of hiring a freelancer far outweigh the disadvantages. Did you know that almost half of Gen
What are the benefits of hiring a freelancer? Read More »
Many people dream of owning their own business. You get to be your own boss, you get to call the shots, and you can increase your earning potential like never before. That said, creating a small business is a lot of work. You’ll have to put in extra hours. You’ll have to learn so many
5 things to think about when creating a small business Read More »
